Direct to Consumer

Direct to Consumer
Organic Valley Goes DTC With New Merch Store
Organic Valley is going direct-to-consumer in a new way through the launch of a branded merchandise store intended to support small family farms.
Direct to Consumer
Curology Enters Direct-to-Consumer Market
Curology is entering the direct-to-consumer market with the launch of a new online storefront known as The Curology Shop.
Sustainability
Allbirds Launches Carbon-Neutral Sneakers
The company’s new M0.0NSHOT hightop sneakers use specially sourced materials to achieve a carbon footprint of net 0.0 kg CO2. Allbirds is calling on the rest of the fashion world to copy its method, and is giving away the “recipe” for public use.
Direct to Consumer
How Savencia Is Growing and Evolving Its DTC Strategy
Learn the secret of Savencia’s speedy e-commerce success.
Artificial Intelligence
Ralph Lauren Joins Ranks Testing Generative AI
Ralph Lauren is leveraging early learnings from existing artificial intelligence use cases to test generative AI across a range of business functions, company leaders shared.
Direct to Consumer
Global DTC E-commerce: How to Overcome the Challenges of Selling Consumer Goods
For consumer goods brands contemplating global expansion, the first consideration they must make is around developing a country-by-country infrastructure to support cross-border commerce. Learn more.
Enterprise Resource Planning (ERP)
Hanesbrands Takes Next Step Toward ‘Common Technology Spine’
Hanesbrand is ramping up enterprise-wide digital transformation, rolling out innovation plans for everything from payment architectures to supply chain automation to ERPs. Get the details.
Webinars
How Lovesac and Other CPGs Are Embracing DTC in Their Data Analytics Strategies
In this edited segment of our webinar conversation, BlueConic's Khurram Moiz and CGT discuss how consumer goods companies such as Lovesac are leaning into DTC to inform their data analytics strategies and better understand and engage with consumers.
Logistics
Dr. Squatch Scales Up North American Operations
Natural soap and personal care brand Dr. Squatch is building out its end-to-end supply chain strategy and channeling efforts into localized warehousing, logistics, and transportation operations.
Customer Experience
First Look: Nike’s First Jordan-Exclusive Store Opens in Japan
The 9,200 World of Flight Shibuya store, located on Meiji Dori street by the Harajuku trade zone (one of the busiest retail destinations in Japan), opened this March. Take a look.
Direct to Consumer
Watch List: CordBrick
Welcome to the Watch List, where we highlight new, emerging, and creative consumer goods manufacturers and retailers that are leveraging technology for innovative purposes and results.
Consumer Analytics
Nike Using Consumer Polling In Product Development For ‘Full-Circle’ Experiences
Nike is using consumer insights drawn from loyalty member polling within its product development for the first time.

A collection of articles, case studies and other information that can help consumer goods companies build direct to consumer sales and marketing capabilities. Topics include information about new product development, sourcing, supply chain needs, and marketing and sales strategy.