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Infographic
Beyond the Hype: How AI is Reshaping Retail & CPG Marketing
Learn how leading brands like Coca-Cola, Amazon, Colgate-Palmolive, Wayfair, Albertsons, and more are trailblazing new path through the innovative use of generative AI, and gain an understanding of the broader opportunities and challenges of AI in marketing.
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Crisis to Continuity: Building A Blueprint For Resilient CPG Supply Chains
Learn how Mars is getting ahead of the next disruption through the use of digital twins, and tuck away this tip sheet to improve your own supply chain resiliency.
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Revenue Growth Management
Driving Greater RGM Efficiencies in Consumer Packaged Goods
In this infographic, discover actionable insights and strategies to optimize your RGM operations, enhance collaboration with retailers, and maximize profitability, with stories of success from The Kraft-Heinz Company, Altria Group, Coca-Cola, and more.
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RGM's Consumer Goods Growth Spurt
Download to learn how companies are opting for a better, more holistic RGM strategy, including success stories from Coca-Cola, Kimberly-Clark, Mrs. T’s Pierogies, and more.
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Understanding the ‘Where’ of the CPG Industry
Garnering an understanding of where and why consumers behave the way they do—in turn, maximizing brand performance is best achieved through spatial analytics.
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How to Drive More Impact with Smarter Store Visits
If CPG brands want to remain competitive, outdated practices of the past can no longer be an option. Learn how to get the most value out of your field force by empowering reps and managers alike with the technology they need to make the greatest impact in-store and at shelf.
E-commerce
Finding E-commerce Success With Tech-Fueled Supply Chain Planning
E-commerce growth isn’t slowing down. Learn how to keep up with a data- and tech-focused supply chain strategy.
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E-commerce
Winning in the E-commerce Age
For CPGs, winning at E-commerce means leveraging an autonomous supply chain and execution platform that supports data harmonization, demand prediction, insight generation, improvements to the digital shelf—and more.
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Accelerating Innovation and Growth With Consumer Insights
CGs are embracing consumer data and analytics to transform their businesses, but how can they tackle existing gaps? Learn more.
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Unleashing the Future of Product Innovation
CPGs are in a new era of innovation, but many remain saddled with legacy systems and processes. Explore the tech helping them overcome common new product development and launch challenges to realize true innovation.
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CPG Checklist: Supply Chain Safeguards
Did you know? Seventy-six percent of supply chain leaders say their supply chain is facing greater and more frequent business disruptions than three years ago.
Retail Execution
A New Day for Retail Execution
As commerce evolves, so too are CPG retail execution strategies. Learn how companies are rethinking their strategies and transforming their tech stacks to meet the needs of today’s consumer and retail partners — and get a look at how one brand is thinking creatively.