Whether it’s optimizing pricing, developing hyper-personalized experiences, or predicting consumer behavior, artificial intelligence holds the keys to more engaging, creative, and lucrative marketing strategies. AI is reshaping business as today’s future-ready retailers and consumer goods manufacturers leverage the tech to streamline operations and forge deeper connections with consumers.

Learn how leading brands like Coca-Cola, Amazon, Colgate-Palmolive, Wayfair, Albertsons, and more are trailblazing new path through the innovative use of generative AI, and gain an understanding of the broader opportunities and challenges of AI in marketing.