Sales & Marketing

Sales & Marketing Summit Stacks Speaker Lineup With Leading Execs from Colgate, Church & Dwight, Conair, Estee Lauder, More
Celebrating its 20th year, the annual Consumer Goods Sales & Marketing Summit brings together retail and consumer goods leaders to share insights on the methods and practices for measuring success within the industry.
Drive Profitable Growth During Times of Economic Uncertainty with Generative AI
CPG companies can optimize price, promotion, and revenue growth with the help of generative AI. This cutting-edge technology can generate insights and recommend actions that take sales planning from weeks to minutes, with a high statistical likelihood of market success.
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Webinars
How Petco Leverages Analytics to Fetch Pricing Insights in the Data Cloud
In this webinar, join the senior director of engineering platform architecture and principal economist at Petco to see how they leverage data to optimize their retail pricing and promotion strategies.
Artificial Intelligence
Adore Me Harnesses AI for Elevated Team Synergy and Collaboration
The direct-to-consumer lingerie brand, owned by Victoria’s Secret, is broadening its use of generative AI to enhance customer experiences, craft marketing materials, and accelerate the pace of innovation.
Infographic
Beyond the Hype: How AI is Reshaping Retail & CPG Marketing
Learn how leading brands like Coca-Cola, Amazon, Colgate-Palmolive, Wayfair, Albertsons, and more are trailblazing new path through the innovative use of generative AI, and gain an understanding of the broader opportunities and challenges of AI in marketing.
Tech Transformation Videos
Mark Kirkham of PepsiCo on the Evolving Use of Data
Mark Kirkham, SVP and CMO of PepsiCo's International Beverages business, discusses the evolution of data usage, particularly in partnerships with retailers.
Tech Transformation Podcasts
PepsiCo’s Mark Kirkham On New Data Partnerships
Learn some of the new ways PepsiCo is collecting data, how their partnerships are driving value well beyond brand awareness, and some of the technologies that are connecting the dots.
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Webinars
On-Demand : The Whirlpool Transformation: Revolutionizing E-commerce with Pragmatic Composability
On-Demand : In this webinar, CGT sits down with Whirlpool's global data, technology & transformation Officer, Murat Genc to delve into the transformational impact of the company's "pragmatic composable commerce” strategy.
Artificial Intelligence
Coca-Cola Stages Its First Generative AI Summit
The Coca-Cola Company expanded its generative AI ambitions via an event at its headquarters in Atlanta last week.
Consumer Goods Sales & Marketing Summit
How to Join the 2023 Consumer Goods Sales & Marketing Summit
The Sales & Marketing Summit — held Oct. 4-6 in the emerging tech hub of Austin, TX — serves as this year’s prime destination for executives seeking to connect with their peers for knowledge sharing and inspiration.
Tech Transformation Videos
Tech Transformation Video: Claire Wyatt of Albertsons Media Collective Talks Retail Media Cross-Integration
Claire Wyatt, VP, business strategy and marketing science at Albertsons Media Collective, discusses the challenges of retail media with regards to cross-integration with legacy platforms.
Tech Transformation Podcasts
Tech Transformation Podcast: Albertsons’ Claire Wyatt On Retail Media Tech Team Lessons
Learn about some of the challenges brands are facing with retail media networks and some common misconceptions.
Artificial Intelligence
Colgate-Palmolive Piloting Generative AI Chatbot With Potential To Shape Product Development
Colgate-Palmolive is piloting a generative AI-enabled chatbot that marries digital shelf data curation with content creation, and it’s developed a cross-functional team for the closed-beta test.
Logistics
Del Monte Expands Their Fulfillment and Logistics Capabilities
Fruits and vegetable provider Fresh Del Monte Produce Inc. is building out logistics capabilities, adding a number of temperature-controlled storage facilities to its fulfillment centers.

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