Celebrating its 20th year, the annual Consumer Goods Sales & Marketing Summit brings together retail and consumer goods leaders to share insights on the methods and practices for measuring success within the industry.
Learn how leading brands like Coca-Cola, Amazon, Colgate-Palmolive, Wayfair, Albertsons, and more are trailblazing new path through the innovative use of generative AI, and gain an understanding of the broader opportunities and challenges of AI in marketing.
Mark Kirkham, SVP and CMO of PepsiCo's International Beverages business, discusses the evolution of data usage, particularly in partnerships with retailers.
Learn some of the new ways PepsiCo is collecting data, how their partnerships are driving value well beyond brand awareness, and some of the technologies that are connecting the dots.
The home appliance manufacturer is rolling out new app capabilities that will harness cloud technology and use generative AI to create personalized recipes.
The Estée Lauder Companies Inc. is expanding its Cloud presence and increasing its use of generative AI with a view to building out digital experiences across its collection of brands.
The Estée Lauder Companies has signed on as an early partner for OpenAI’s generative AI ChatGPT Enterprise platform, touted by its maker as having more security features.
Justin Forsett, CEO and co-founder of personal care products company Hustle Clean, will provide a masterclass on how to get the ball rolling in business growth and the leadership traits needed to inspire excellence.
The addition of Cornock was part of a trio of new hires that also included consumer goods industry veterans Ted McCormick as CFO and Geralyn Breig as president, North America.
Learn how Mars is getting ahead of the next disruption through the use of digital twins, and tuck away this tip sheet to improve your own supply chain resiliency.