Will Cornock Named Chief Strategy and Transformation Officer at Revlon Group


Revlon Group has named Will Cornock as its new chief strategy and transformation officer, marking the next step in its business transformation after emerging from Chapter 11 earlier this year. 

Most recently a partner at Boston Consulting Group, where he was a core member of the consumer goods, corporate finance and strategy, and marketing, sales and pricing practices,  Cornock has nearly 20 years of corporate transformation, strategy and innovation experience primarily in the consumer products industry. This includes working in growth and innovation strategy and enablement, M&A and transformation initiatives, and specifically in strategy and business development for the 3M Company. 

The addition of Cornock was part of a trio of new hires that also included consumer goods industry veterans Ted McCormick as CFO and Geralyn Breig as president, North America. 

McCormick brings more than two decades of experience in finance roles at public and PE-backed consumer brand companies, including as CFO of Real Truck and Roland Foods. While serving as CFO at The Bountiful Company, his focus included building financial and analytical capabilities. 

He also held senior finance roles at Unilever.

Breig has three decades of experience in marketing, brand building and business model transformation, having led North America operations for consumer products and premium retail companies including Clarks Americas and Avon Products. She was most recently CEO of, an e-commerce marketplace that pledged to exclusively sell FTC-compliant Made in USA products. 

All three will report into Revlon Group interim CEO Liz Smith. The appointments are effective Sept. 5. 

In a statement, Smith said filling these roles will enable the company to move decisively to execute on its business transformation.

“These executives will bring decades of relevant experience to their roles at Revlon, and attracting these seasoned leaders is a testament to the significant opportunities that lie ahead for the business following our emergence from the financial restructuring this past May,” she noted. “With the support of our new board, we will continue to work with our retailer, supplier, and distribution partners to reignite the momentum of our iconic brands. We remain intently focused on driving Revlon’s next phase of growth.”

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