Colgate-Palmolive’s Cherie Leonard Exploring Retail Media ROI at Consumer Goods Sales & Marketing Summit

Amara Alexander
Editorial Intern
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Cherie Leonard

Cherie Leonard, senior director of North America Insights at Colgate-Palmolive, will share her observations surrounding the growth of retail media and how they’re navigating common challenges at the 2023 Consumer Goods Sales & Marketing Summit.  

She will join industry leaders, including Aaron Mizrahai, director of Amazon Hero Cosmetics, as part of the “Unwrapping Retail Media ROI” panel, where panelists will discuss such key considerations as compliance, integration, and ROI, and the steps CGs can take to overcome fragmentation challenges that can sometimes impede success.

Leonard’s passion for insights comes from her people-centric mindset by identifying future-focused and culturally relevant opportunities for growth. At Colgate-Palmolive, she advocates for disruptive category innovation, effective communication platforms, and deep omnichannel grounding.

Leonard has also held a variety of global and North America oral care positions at the company. 

Success Redefined

This year’s Consumer Goods Sales and Marketing Summit will be held on Oct. 4-6. In its 20th year, this event brings together industry leaders from across the consumer goods space to the rising tech hub of Austin. In addition to panels and presentations, industry experts will conduct interactive discussions on the industry’s latest innovations and new measurements of success.

The event’s theme this year centers on Redefining Success: The New Metrics of Innovation, offering attendees the opportunity to network with key leaders and use critical thinking to develop roadmaps for future industry growth.