Consumer Analytics

Tech Transformation Videos
Mark Kirkham of PepsiCo on the Evolving Use of Data
Mark Kirkham, SVP and CMO of PepsiCo's International Beverages business, discusses the evolution of data usage, particularly in partnerships with retailers.
Tech Transformation Podcasts
PepsiCo’s Mark Kirkham On New Data Partnerships
Learn some of the new ways PepsiCo is collecting data, how their partnerships are driving value well beyond brand awareness, and some of the technologies that are connecting the dots.
Consumer Analytics
La-Z-Boy Leverages Omnichannel Customer Experience Insights to Boost Customer Satisfaction
La-Z-Boy will leverage deep-learning AI and text analytics to better understand their customers’ needs.
Consumer Analytics
Shiseido Draws Up First-Party Data Strategy
Shiseido is laying the groundwork for a more comprehensive consumer analytics strategy, looking to cultivate a better-connected and personalized digital experience across its brand portfolio.
Product Innovation
Kraft Heinz's Claussen Pickles Enters Beverages With April Fool's Joke Turned Reality
The company is partnering with the Spritz Society to launch a pickle-flavored cocktail.
Data & Analytics
Decoding Consumer Insights: Leveraging Analytics for Enhanced Experiences and Business Growth
In this edited webinar transcript, RIS and Treasure Data touch on the results of the 2023 RIS and CGT report, 'The Analytics Advantage,’ using some stats and findings as a jumping-off point into a broader conversation about channeling data into creating exceptional customer experiences.
Consumer Analytics
How Heineken's Internal Data Platform Drives Consumer-Centric Decision Making
Learn how Heineken stood up an internally branded platform known as Knowledge & Insight Management that's designed to incorporate the best features of search engines, AI capabilities, and security for capturing and analyzing consumer data.
Sponsored
Data & Analytics
Understanding the Modern Consumer: A Data-Driven Guide to Current Shopper Behaviors, Traits, and Characteristics
This report leverages location analytics to analyze changes in consumer behaviors and offers insights that can help retailers and CPG companies better cater to today’s brick-and-mortar visitors. Read the white paper to find out.
Consumer Analytics
You Have the Data, So Now What?
While brands have made leaps when it comes to zero-party data capture, many have amassed significant data but don’t know how to activate it.
Sponsored
Data & Analytics
On-Demand : How Mars is Introducing Data Products in Consumer Packaged Goods
Watch AWS, Mars, and CGT to explore the role of data products in optimizing operational efficiency within CPG companies, the concept of data products and best practices to develop & deploy them, and the mechanisms to ensure data products’ success in powering consumer experiences.
Artificial Intelligence
Eboost Taps Generative AI To Chat With Digital Twin Consumers
Energy supplement and drink company Eboost is seeing results in using generative AI tools to improve both its marketing and product innovation efforts.
Sponsored
Webinars
On-Demand: Harnessing the Power of Customer Data Analytics to Improve Experience and Drive Growth
Companies everywhere are striving to up their consumer experience game. Watch this webinar to learn how companies are creating a seamless, delightful, personalized experience by starting with a strong data analytics foundation.

Articles and information about the tracking of customer behavior to identify trends in consumer attitudes and forecast product demand.