King Arthur Beefs Up Omnichannel Order Management

King Arthur

King Arthur Baking Company is investing in its omnichannel capabilities as it prepares to scale into new retail channels.  

The manufacturer of ingredients, baked goods and mixes, and cookbooks has partnered with order management solution provider DataXstream to leverage its OMS+, a certified SAP app that’s designed to facilitate multichannel sales through process automation and data aggregation. 

King Arthur is a 100% employee-owned ESOP and a certified B Corp and intends to use the tech to help scale its business into new markets and across additional sales channels. The company, which has been operating since 1790, sells through retail and direct-to-consumer, as well as commercially, and wants to improve its customer and employee experiences across channels. 

Expected use cases include order entry, web and EDI orders, customer self-service, document automation, and mobile and field service capabilities.

David Wren, VP of IT for King Arthur Baking Company, said the company was drawn to the app’s intuitive interface and ability to provide a 360-degree view of the customer. 

“Having OMS+ embedded into SAP is critical for our strategy to provide premier, industry-leading service for our customers seamlessly across every channel, in real-time,” he added. 

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